Cart Abandonment Cost Calculator
Calculate exactly how much revenue cart abandonment is costing your store - and model the value of reducing friction at every checkout step.
Signup Drop-off Calculator
Enter your funnel metrics below
Total visitors who land on your signup page
Visitors who click 'sign up'
E.g. email entered
E.g. email verified
E.g. onboarding finished
Monthly subscription or revenue per user
How long customers stay on average
Visitors Who Start Signup
3,000
Completed Signups
1,008
Drop-offs
1,992
89.9% of visitors never complete signup
Overall Conversion Rate
10.1%
Visitors to completed signup
Monthly Revenue Lost
$97.6k
Annual Revenue Lost
$1.2M
Lifetime Revenue Lost
$1.8M
1,992 lost signups x $49/mo x 18 months
Revenue Per Recovered Signup
$882
LTV of each user you save from dropping off
Funnel Visualization
-7,000 dropped
-600 dropped
-960 dropped
-432 dropped
Fix your signup funnel
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Cart Abandonment Rates by Category
| Category | Abandonment Rate | Avg Order Value | Top Abandonment Reason |
|---|---|---|---|
| Fashion & Apparel | 68% | $85 | Shipping cost surprise |
| Electronics | 74% | $320 | Price comparison browsing |
| Travel & Hospitality | 81% | $450 | Complex multi-step checkout |
| Beauty & Cosmetics | 65% | $55 | Forced account creation |
| Home & Garden | 72% | $180 | Delivery time uncertainty |
| Food & Grocery | 57% | $95 | Delivery slot availability |
Sources: Baymard Institute 2023, Shopify Benchmarks, Salesforce Commerce Cloud Report.
Cart Abandonment - Frequently Asked Questions
What is the average e-commerce cart abandonment rate?
The global average cart abandonment rate is 70.19% according to Baymard Institute's research (2023), based on 44 studies. Mobile cart abandonment is even higher at 85.65%. This means for every 10 shoppers who add items to a cart, only 3 complete the purchase.
How much revenue is lost to cart abandonment globally?
Baymard Institute estimates $260 billion in lost revenue is recoverable through better checkout optimisation annually. The full amount lost to cart abandonment globally is estimated at over $4 trillion per year - though much of that represents browsing behaviour rather than genuine purchase intent.
Why do shoppers abandon their carts?
Top reasons for cart abandonment (Baymard 2023): extra costs too high like shipping/tax (48%), forced account creation (24%), delivery too slow (22%), don't trust site with credit card (18%), too long / complicated checkout process (17%), couldn't see total cost upfront (16%), website had errors / crashed (13%).
How do I calculate what reducing cart abandonment is worth?
Take your current monthly visitors, multiply by your add-to-cart rate, then by your completion rate to get orders. Every 1% improvement in checkout completion rate at 100K monthly visitors with a $60 average order value = roughly $60K additional monthly revenue. Cart abandonment email sequences alone recover an average 5-10% of abandoned carts.